WORK THAT LOST THE PLOT
We spend much of our lives working, yet too often our energy goes into things that don’t truly move us or the world forward. Think of addictive algorithms, products made to break, purposely unhealthy food, or the phenomenon of bullshit jobs: roles that contribute nothing of value even according to those doing them. We’ve grown used to work that keeps us busy, but not proud or connected. What if we brought work back to its real purpose?
PINGPONG TABLES DON'T FIX EMPTINESS
Let’s be honest: fruit baskets, yoga apps and team outings are surface level perks in an increasingly digital, fragmented and disconnected world. Leadership programs and HR strategies may be well-intentioned, but they still miss the core. What people miss is meaning. In a world full of things we want to change, holding on to profit as the only goal feels cynical. That’s not how humans are built, and not what work is for.
A BROKEN DESIGN
A lack of meaning and engagement isn’t minor. It’s costing us billions: in lost motivation, dreams, and dollars. Here’s what the data tells us.
79%
of the global workforce is not engaged at work
$438B
lost in 2024 by only a 2% drop in work engagement
40%
experience daily stress on the job
50%
are actively or passively looking for a new job
44%
of managers have never received training
WORK TO IMPROVE OUR LIVES
It’s time for a different perspective. Work is not fixed. What we do, why we do it and how we go about it are collective choices made in teams, organizations and leadership. Work shapes our world, and we can choose how we contribute. It also shapes us as professionals. Meaningful work doesn't just change what we create, but how we grow and connect.
I believe that:
People are wired to improve their world
Every human wants to add something worthwhile. It’s not idealism, just fact.
Purpose should drive profit
The economy is a human invention. Why optimise that instead of our lives and world?
Insight changes everything
We often believe change is out of reach. Until true insight shifts how we see it.
